The British 50k trail championships delivered everything you’d expect from the Lake District: tough terrain, brutal weather, and a relentless course. After an early fall left me battling knee pain, the race became about adapting, digging in, and finding a way to keep moving all the way to the finish line.

Trail running is changing fast. What was once a niche sport has become a global stage where performance, storytelling, and visibility feed each other. From Sara Alonso’s rise to the growing influence of athlete-influencers like Théo Detienne, this post explores how social media is reshaping the sport. And why, today, being seen can matter as much as being fast.

This is what the first 30 days post-UTMB really look like. One month after UTMB, I reflect on the hardest race I’ve ever done. From 14,000 calories burned to restless nights, indulgent food, sore legs, and rebuilding confidence.